I asked Arthur Whitman about his secret for blogging success. He denied he has had much success, but his advice was interesting nonetheless:
I would just say write well, in your own voice, about things you know and care about.
I’ve been consumed with my artwork lately and all but stopped blogging. I realize though that this might be the perfect time to write on what I “know and care about.” I’m going to try picking up the blog again, with a focus on what I am doing from day to day with my painting and sculpture.