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Posts by Karl Zipser

Whitman on art: it’s about world building


plein air landscape painting
Painting From Life vs. From Photos


Works of art create their own worlds, with their own rules. . . Internal coherence is more important than any resemblance the work might have to something outside of it.

–Arthur Whitman

I think this is one of the most insightful statements about what art is about, or supposed to be about, that we have had on Art & Perception so far. As Arthur points out, it is not so much a definition of art, as a statement of what is most valuable in art.

Arthur’s statement is not so useful for telling us what is art versus what is not (in that respect it is far too broad.) Rather, it is an interesting way to think about what a given artwork is accomplishing. I say “accomplishing” in the present tense, because an artwork, to be perceived, must have a parallel representation in the mind of the viewer (the mind being the greatest world-builder of all). Whatever world the artist has created in their artwork must be rebuilt in the mind of the viewer in order to be seen and felt.

I read something tantalizing in Arthur’s statement about world building, something that suggests to me that art is the externalization of an artist’s inner perceptual world, or a world synthesized through an interaction of the inner world of the mind and the materials and stimuli of the outside world. The problem is that to be more than simply tantalizing, we need to take what Arthur is saying a lot further.

Let me ask then, what are the implications of the statements that I quote at the beginning of this post? How can the concept of art as world-building enhance our appreciation of, and ability to create, art?

Who are the great ones?


plein air landscape painting
Painting From Life vs. From Photos


Who are the great, the truly great artists of our times? — let’s say, artists active in the period 1975 to 2000.

I realize that some might say that it is too early to judge. If this is your opinion, I’d like to ask a parallel question: who are the artists active prior to 1975-2000 who came to be recognized as great during that period?

Also, let’s not confuse ‘great’ with ‘important.’ Andy Warhol, was undoubtedly an important artist, but a great one? I don’t know — maybe you do!

Dealers are artists; their medium is art


plein air landscape painting
Painting From Life vs. From Photos


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Art dealers are not shop keepers. As Edward Winkleman writes, “Saying a dealer is just a shopkeeper might make someone feel superior, but it hardly accurately describes the job.”

Why do I say dealers are artists? Well, try this: come up with a definition of what artist means today (a serious definition) that will encompass conceptual artists and installation artists and others working in non-traditional media, and I think you will find that it is hard to exclude dealers, at least the better ones, from the category of artist. Dealers can make art from objects that would not be considered art otherwise. Dealers create a program in the medium of art, the program itself is art.

‘Artist’ is generally considered to be an honorable title, for someone who does it well. Why then are the dealers not rushing to claim label? I notice a pretty conspicuous silence, in fact. What’s the deal?

Here is my guess: dealers don’t need to claim the title of artist, because they already have the substance, the power of artists. Calling themselves artists would create some awkwardness — it would put all those other artists in the dealer’s program into an almost assistant-like position, explicitly. Why agitate the artists more than necessary? Also, calling themselves artists would open the dealers up to a whole class of art criticism that is avoided by declining the title, ‘artist’.

If dealers are artists, it poses a challenging question to self-proclaimed artists: Why am I not also using art as a medium? If art dealing is an art form — and a pretty important one — then why are we letting the dealers have all the fun?

How to land in the right gallery? New York art dealer Edward Winkleman tells all

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Each gallery has its own program — some cross between the work that it shows and a concept of what the gallery is supposed to be about. As Edward Winkleman explains on his blog, artists must know about and study these programs. The dealer in general takes a dim view of the artist who, with no clue of what the program is about, walks in the gallery door and asks the dealer to have a look at his or her work.

The reason is simple. The program is not really about the artists, even though it consists of the artists’ work. The program is about the dealer’s vision. “I am the program,” says Winkleman in the context of his own gallery. [NOTE, Edward was kind enough to point out that I get the context of his statement incorrect.] The gallery program represents the real and conceptual manifestation of the dealer’s aesthetic goals. If the artist has no idea of what those goals are, it tells the dealer that the artist does not take him or her seriously — a bad start to the artist-dealer relationship.

What this means, according to Winkleman, is that artists need to do a lot of research into the gallery scene they want to break into. This takes time, because a gallery does not present its entire program at once.

Where possible, the artist should engage the dealer in an informed dialog about the program. Yes, about the program, not about the artist’s own work. It is only after the artist has demonstrated a genuine interest in, and respect for, the program that it makes sense to broach the topic of having the dealer look at what the artist does. This initial dialog is a process that will take some time and should not be rushed. The key is, have the dealer get to know you and to hopefully to like you.

Should you bring your actual work into a gallery? Never, never, never, says Winkleman. When the time is right, initiate a discussion about your own work via email, attach digital files for images, or provide a link to a website. Don’t send slides unless the dealer asks for them.

Can the artist fool the dealer with a phony interest in the program? To try to do so shows a misunderstanding of the whole system, according to Winkleman; if the artist is a good fit for the gallery, there will be no need to fake an interest; the mutual admiration will be there.

In sum, the artist needs to devote a serious effort to landing in the right gallery. As Winklemans explains:

if you send your images cold, you end up in a heap of other artists, many just as good as you, and in that context (with equally good work available) the decision to work with this or that artist includes other considerations. If you have a dialog with the gallerist already, you have a leg up over the competition.

So there you have it, how to deal with dealers.

What all of this left me wondering is, how much are our views of art influenced by interaction with the people who made the art? Would the dealers be better off screening themselves from artists’ personalities, looking at those digital images with no names attached, before deciding which to consider for their programs?

If this is the way the system works, how do you feel about it, as an artist? Do you feel inspired to go out and study the programs? How do you feel about being part of a program? Is it better to be a dealer than an artist? Is the dealer a form of artist, after all?

A photo to distract you from the previous post

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plein air landscape painting
Painting From Life vs. From Photos


The power of art, if any, is in the work, not the word


plein air landscape painting
Painting From Life vs. From Photos


Proposed definition of art:

Art is the visual representation of that which people find important at an emotional level.

Here is Steve‘s reaction:

If so, every snapshot of your boyfriend/girlfriend at a photo booth is art. Every representation of a car is art. Every dog or cat image ever produced by any means is art. The definition becomes so all-encompassing it’s useless.

Why useless? If a photographer or (photo booth) accomplishes the same essential function today that required a skilled artist in the past, why do we need to change the meaning of the word ‘art’? Bread once was produced with intense manual labor. Now it is made by machines. The function of the bread is the same. Why should we change the definition of the word ‘bread’?

The proposed definition of art says that art is what it always has been. If an image of what you find important is made in a photo booth, why is it less art than if it was painted by an artist? Because the artist takes more trouble to produce the image and charges more? If only that were true! But in reality, the photo serves the function of art. Why pretend otherwise? The question of importance is, is that photo any good? Can a painter make something so extraordinarily special as to justify the extra cost? If the painting costs more, it should be because it has something extra to offer, not because of some art brand label.

The power of art, if any, must be in the work itself, not the word ‘art’.

Is the Art World a side-show? [not a slide show]


plein air landscape painting
Painting From Life vs. From Photos


Art is the visual representation of that which people find important at an emotional level. Making art used to be a specialized profession that required years of training. Today, making art is no big deal. Anyone with a camera can make art; take a photo of your kid, it’s art. It’s that simple.

The so-called Art World has successfully appropriated the word ‘art’ and created a lot of confusion in the process. We can resolve the difficulty simply by recognizing what Art for the Art World really is — a brand label. Let’s call it ArtTM.

The players in the Art World would like you to believe that they are the natural and rightful heirs of a great cultural history. Artists like Michelangelo, supported by patrons like the Medici, devoted themselves to the representation of that which people found important at an emotional level. Everyone knows that the players in the contemporary Art World are not the real descendants of the likes of Michelangelo or the Medici, of course. But the lack of an obvious competitor supports the illusion of rightful inheritance of something important.

ArtTM — that which the Art World deals in — is something that most people don’t understand or like. This is one reason that making ArtTM is generally not a viable profession, despite the huge social effort put into training artists at art schools and universities. People tend not to spend much money on ArtTM, because it does not represent for them anything important at an emotional level. In other words, ArtTM is generally not even art.

What is the real art world? It’s all around us, of course, so ever-present that we hardly notice its presence. Look at the internet, magazines, TV, bill boards. Art is everywhere. Drawings, photos, sculpture — cheap, low quality for the most part, but art nonetheless. We usually think of it as advertisement, or department store mannequin, or porn. These things are more art than ArtTM.

How to be a successful artist today (in the traditional sense of an individual making creative representations for profit)? A daunting challenge, to say the least. Dropping some illusions, distinguishing between ArtTM and real art would be helpful.

The Art World is inadequate to support its people. Artists tend to subsidize collectors. The real art world on the other hand is so powerful that it doesn’t even need to use the brand label. The question I ask is, how can an individual artist be a player in the real art world and still retain identity as an artist?

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