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How to land in the right gallery? New York art dealer Edward Winkleman tells all

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Each gallery has its own program — some cross between the work that it shows and a concept of what the gallery is supposed to be about. As Edward Winkleman explains on his blog, artists must know about and study these programs. The dealer in general takes a dim view of the artist who, with no clue of what the program is about, walks in the gallery door and asks the dealer to have a look at his or her work.

The reason is simple. The program is not really about the artists, even though it consists of the artists’ work. The program is about the dealer’s vision. “I am the program,” says Winkleman in the context of his own gallery. [NOTE, Edward was kind enough to point out that I get the context of his statement incorrect.] The gallery program represents the real and conceptual manifestation of the dealer’s aesthetic goals. If the artist has no idea of what those goals are, it tells the dealer that the artist does not take him or her seriously — a bad start to the artist-dealer relationship.

What this means, according to Winkleman, is that artists need to do a lot of research into the gallery scene they want to break into. This takes time, because a gallery does not present its entire program at once.

Where possible, the artist should engage the dealer in an informed dialog about the program. Yes, about the program, not about the artist’s own work. It is only after the artist has demonstrated a genuine interest in, and respect for, the program that it makes sense to broach the topic of having the dealer look at what the artist does. This initial dialog is a process that will take some time and should not be rushed. The key is, have the dealer get to know you and to hopefully to like you.

Should you bring your actual work into a gallery? Never, never, never, says Winkleman. When the time is right, initiate a discussion about your own work via email, attach digital files for images, or provide a link to a website. Don’t send slides unless the dealer asks for them.

Can the artist fool the dealer with a phony interest in the program? To try to do so shows a misunderstanding of the whole system, according to Winkleman; if the artist is a good fit for the gallery, there will be no need to fake an interest; the mutual admiration will be there.

In sum, the artist needs to devote a serious effort to landing in the right gallery. As Winklemans explains:

if you send your images cold, you end up in a heap of other artists, many just as good as you, and in that context (with equally good work available) the decision to work with this or that artist includes other considerations. If you have a dialog with the gallerist already, you have a leg up over the competition.

So there you have it, how to deal with dealers.

What all of this left me wondering is, how much are our views of art influenced by interaction with the people who made the art? Would the dealers be better off screening themselves from artists’ personalities, looking at those digital images with no names attached, before deciding which to consider for their programs?

If this is the way the system works, how do you feel about it, as an artist? Do you feel inspired to go out and study the programs? How do you feel about being part of a program? Is it better to be a dealer than an artist? Is the dealer a form of artist, after all?

The power of art, if any, is in the work, not the word


plein air landscape painting
Painting From Life vs. From Photos


Proposed definition of art:

Art is the visual representation of that which people find important at an emotional level.

Here is Steve‘s reaction:

If so, every snapshot of your boyfriend/girlfriend at a photo booth is art. Every representation of a car is art. Every dog or cat image ever produced by any means is art. The definition becomes so all-encompassing it’s useless.

Why useless? If a photographer or (photo booth) accomplishes the same essential function today that required a skilled artist in the past, why do we need to change the meaning of the word ‘art’? Bread once was produced with intense manual labor. Now it is made by machines. The function of the bread is the same. Why should we change the definition of the word ‘bread’?

The proposed definition of art says that art is what it always has been. If an image of what you find important is made in a photo booth, why is it less art than if it was painted by an artist? Because the artist takes more trouble to produce the image and charges more? If only that were true! But in reality, the photo serves the function of art. Why pretend otherwise? The question of importance is, is that photo any good? Can a painter make something so extraordinarily special as to justify the extra cost? If the painting costs more, it should be because it has something extra to offer, not because of some art brand label.

The power of art, if any, must be in the work itself, not the word ‘art’.

Self Portraits

 

Why do artists create them? Why are viewers interested in them? Is it exhibitionism on one side and voyeurism on the other?  For reasons I can’t clearly explain I’ve never been comfortable with self portraits by any artist.   So that’s what you look like or want me to see about you?  Fine. Thanks. Now go away. I would love to hear from others how they feel about self portraits, their own and those by other artists, any other artist.  At the risk of revealing too much about myself and just how fucked up I am, I’m simply going to express–in a kind of stream of conciousness way–how my own self portraits make me feel.  Uncomfortable (obviously). Silly. Naked. Exposed. Self-indulgent. Egotistical. Awkward.  Embarrassed. Validated (like a parking ticket). On the record.  That’s all I have to say on this subject. Short, sweet and revealing.

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HIV: When Your Muse Is An Evil And Dark Master

From the mid 1970s until the late 1990s, the Times Square area hosted three completely illegal, outrageous and brazen gay whore houses:  The Gaiety, Show Palace and Eros.  Show Palace and Eros survived until the late 90s, The Gaiety hung on–thanks to the patronage of many influential and prominent Manhattanites–through March of 2005.  But even with the patronage of icons of the New York performing arts world and several entertainment industry moguls, the Internet ultimately proved to be too fierce of a competitor and Denise the very professional and always courteous Greek lady who owned this establishment shuttered the doors, collected her Drachmas and retired to Lesbos (not actually Lesbos, but you get the idea) after 30 years of peddling boys to men.

The cover story that allowed the authorities to turn a blind eye to these whorehouses was simple.  They were not whorehouses; they were burlesque houses where boys would strip, dance and display their merchandise.  No liquor was served and the”theaters” fell under the protection of Off-Broadway regulations.

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Why we are here

Now that I am over much of my computer issues and can focus on art I came across a couple of photos (hidden on my PC) that I had forgotten about. Over the last ten years or more I’ve had an opportunity to be taught creativity by pre-school young people. When I am around a bunch of kids, I learn all over again that art like life is to serious to take seriously. There is so much joy in watching kids paint flying dogs for Valentine’s Day or green hearts for Mother’s Day

When ever I get an invitation to work with young people, I say sure, why not, I’ll be there. Then I experience an unimaginable fear as if I were meeting the Queen and I wonder why I did I say yes. The answers comes within two seconds after meeting the kids.

Creative failings

Bixby Bridge

Photographing the Big Sur coast can be daunting. There’s the pesky issue of it being so spectacular. Every turnout looks like a Sierra Club calendar photo. How do I make make something of my own from these environs? What I found out was, to not try very hard at any of it. I found that a sort of creative indirection was the best way to handle the gorgeous scenery.

It is not my first trip to the region. About a decade ago, I got myself a 4×5 camera. The intent was to do a “beginner’s mind” thing with my photography, start over with an unfamiliar technology and see what kind of pictures I would make if I had to compose them upside down and under a dark cloth. I was very intent on what I was doing. I had a plan and a purpose. In the end, I made the expected sort of photographs you get when you trundle around the central California coast with a 4×5. After about three years I figured out that large format was not advancing my photography anywhere I wanted it to go, and I went back to smaller formats.

Another trip I did with stock photography in mind. Those spectacular pullouts on Highway One were the point, as were the forests and the towns and the tourist destinations. I had a plan, and a place for the photographs.

This time, I had no plan. I responded to the whim of my inner compass as Robin and I drove from LA to SF. In southern California I wandered slowly through the brushy canyons, when I wasn’t making photos inside of art museums. Morro Bay was about empty water and sky. At Pfeiffer Beach, I turned my back on the surf and rocks and headed for the blown down mess of cypress trees behind the dunes. It was hard, unrelenting sunlight, the worst sort of conditions for this kind of environment. I messed around without expecting too much from it. At the state parks in Big Sur I birded along the rivers, casually shooting where I was, without a deep fixation on anything in particular. Sometimes I did become fixated; I had great fun on Weston Beach in Pt. Lobos, pretending I was channelling Edward Weston himself making poignant, pregnant abstractions. I even let myself photograph the spectacular views, on a tripod and with a polarizer filter. Hey, might as well do it right.

A great thing about an aimless trip of this sort is that the pressure’s off. Image making is still the compelling activity, but there is a deliberate purposelessness about the effort. It allows me to do that most important work of an artist—to fail a lot. I explored a lot of visual dead ends, I made abundant bad pictures, I responded to what was around me, but most of those responses missed the mark. I joke with my clients that I’m a good photographer because I’m a bad photographer a lot more often. It’s more true for most of us than we might like to admit. On a trip like this, I can afford to indulge these apparently fruitless explorations.

It is important work nonetheless. This is where what’s next happens. Sam Abell, a mentor of mine, puts it as “shooting ahead of ourselves.” The dominant theme in my work now started unrecognized while I was busy with something else. One of my dead ends might become an important part of my work henceforth. Or not. My job is to indulge the aimlessness whenever I have the opportunity. It’s like the basic rule of investing—make sure you have a diversified portfolio. I am adding to the savings account on a trip of this sort. The return will come sometime when I don’t expect it.
Trees and sun, Pfeiffer Beach

Artists Weird from Childhood

In one of Robert Genn’s recent newsletters he talks about a study of creative children that grow into creative adults. The psychologist Ellen Winner found that creative people choose their path very early in life and they often have similarities like; scholastic boredom, difficulty making friends, and social problems.

Here’s some more characteristics of creative people from Robert’s article..

  • Visual perceptions that transcend everyday life
  • Heightened responses to natural surroundings
  • Sustained high standards of work ethic
  • Early presence of mentor(s)
  • Early formation of personal identity
  • Tendency to do things in unique ways
  • Preference to work autonomously
  • Defiance or suspicion of conventional thinking

I think I suffer from (or am blessed with?) all of the characteristics above. Another funny observation that I have made over the years is that artists generally like other artists. It’s almost like we have joined some special club where the members are connected on a lot of different levels.

Perhaps it is the same connection that firemen, plumbers, or accountants feel when they get together, but I think it’s something more.

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