Art & Perception

I am reading The Merchant of Prato by Iris Origo. The life of the merchant (Francesco di Marco Datini: 1335-1410) was around the same time that Cennini Cennino wrote his Il Libro dell’Arte. This was a period when artists were considered craftsmen who worked for specific commissions. What I found interesting was this example of an order by the merchant for work to be done in Florence in 1373. It is not a direct commission to an artist, but a letter requesting a partner to order the pictures:

A panel of Our Lady on a background of fine gold with two doors, and a pedestal with ornaments and leaves, handsome and the wood well carved, making a fine show, with good and handsome figures by the best painter, with many figures. Let there be in the centre Our Lord on the Cross, or Our Lady, whomsoever you find–I care not, so that the figures be handsome and large, the best and finest you can purvey, and the cost no more than 5 1/2 or 6 1/2 florins. Also a panel of Our Lady in fine gold, of the same kind, but a little smaller, the cost 4 florins, but no more. These two panels must contain good figures: I need them for men who would have them fine.

In some sense these seem like constraining directions that would limit the artist’s creativity. But in fact, the carving and gilding aside, the descriptions given for these pictures could apply to any of hundred of paintings made over several centuries in a wide array of styles.

The conventional wisdom is that the rise in selling art on the internet will swamp the market with mediocre work. The implication is that a more restricted art world, with dealers and curators as guardians, would protect us from this fate.

In fact, a marketplace swamped with mediocre work is exactly what we should hope to see. If there is a large quantity of artwork produced, the average quality indeed may be low. But the average is not the important metric. What matters is the variance, the overall distribution. If there is a broad distribution, there may be a small fraction, say the top 1%, that is remarkable artwork.

In speaking to many artists, I have heard about the hopeless feeling of never being able to break into the art world, the world of dealers, curators and collectors. This sentiment discourages artists and discourages artistic production. Fewer artworks mean fewer great artworks — probabilistically speaking.

If the internet becomes the dominant art market, then no one need worry about breaking in. The focus can be on the more important question, “How to make the best art possible?” The more that artists feel empowered to produce, the larger the number of paintings that will be in the top 1%.

Of course, the discerning buyer will have to search for that top 1%. But since when did shopping become unpopular?

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Related:
Fall of the Art World

To be an artist today is to confront continual uncertainty. There is economic uncertainty, and also uncertainty of purpose. Modern society seems to value art — art is preserved in museums, and purchased for large sums by “collectors.” And yet the normal artist is strangely disconnected from the top levels of success. Compare this with other professions. A competent pilot, trained at a good flight school, is more or less assured of a successful career. He or she might not get the opportunity to fly the biggest and newest commercial planes, or fancy jet fighters; but a stable career is a reasonable expectation, certainly compared to what an artist can hope for.

The profession of art has not always been so uncertain. For example, Cennino Cennini discusses the motivations of those entering the profession in the 14th c. “There are those who pursue it” he writes, “because of poverty and domestic need.” In 17th c. Holland, parents would encourage a talented son to pursue art as a profitable and respectable occupation. Nowadays, “poverty and domestic need” would better describe the results of becoming an artist, rather than causes for becoming one.

There is far more wealth in the world today to purchase art than in any time past. The difficult position of artist today is therefore something of a mystery.

If there is a general appreciation of art, and money to buy art, then why is it so difficult to fulfill the role of artist?

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Related:
Is art school worthless?
Fall of the Art World